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Ranking the Best SEO Infographics

Creating and publishing infographics has become the new fad for attracting linkbait and traffic. In the last year, we’ve watched the craze for infographics skyrocket as can be seen by this screenshot from Google trends below for the keywords ‘infographic’ and ‘infographics.’

Not only have social media marketers taken up the infographic craze, but SEOs as well. Infographics, done well, can build a large portfolio of quality links. I’ve since noticed many SEO companies who are developing infographics for their clients and pushing them in the social media sphere.


When I discovered that so many SEO infographics already exist, I decided to rate them. David McCandless, at informationisbeautiful.net, revealed four criteria when evaluating information design:

1. Interestingness - Is the content relevant and original, such that the viewer sees value in it?
2. Integrity - Can I trust the content?
3. Form - Is it pleasing to the eye?
4. Function - Is this information useful and useable?

Take a look at his infographic about infographics:

Below, you’ll see some of the best infographics I could find about online marketing. I’ve rated them by giving pluses (+) for each category discussed above.

SEO Infographics

Elliance has, by far, the most search marketing infographics. The infographics cover everything from PDF Optimization to Keyword Clustering. I found most of the infographics contained quality graphics and interesting ideas, but they slightly lacked in functionality — meaning, most of the concepts presented are low-level, basic concepts that most SEOs should already know.

SEO Factors

• Interestingness: +
• Integrity: +
• Form: +
• Function: +

Google PageRank Explained

I found this infographic very beneficial in visualizing the Internet in terms of PageRank. PageRank is valued exponentially. While it’s easy to increase PageRank by 1 at the bottom of the mountain (e.g., from 2 to 3), it becomes much harder to increase by 1 (e.g., from 6 to 7) as you move up the mountain.

• Interestingness: ++
• Integrity: +
• Form: +
• Function: +++

Google Facts and Figures

Although Pingdom’s infographic about Google doesn’t entirely pertain to SEO, I thought it was a great visualization of numbers. It is interesting to note how Google’s innovative search technology has made it the leader among search engines.

• Interestingness: +
• Integrity: ++
• Form: ++
• Function: ++